Everything Around the Swim, Handled Before You Reach the Pool
Instant Swim Club holds session booking, poolside check-in, coached video work, session metrics, club news, and the swimwear shop under one membership account. A swimmer arrives having already booked, checks in by code at the door, and finds their last session’s distance and pace waiting when they open the app afterwards.
Project: Instant Swim Club · Sports club & retail
Project Overview
Client: Instant Swim Ltd
Sector: Sports club membership & swimwear retail
Industry context: Club swimming, coaching, & performance apparel
Product: Instant Swim Club, an iOS membership application with integrated retail
Build focus: Session booking with code-based attendance, coached video library, training metrics, in-app commerce, Apple Health connection, club communications
A swimming club is actually several businesses wearing one name. It sells access to water, it sells coaching, it sells kits, and it runs a community that keeps people coming back. Instant Swim Club was built so a member meets all four through a single account rather than through four unrelated services that happen to share a logo.
Key Features
Booking & Check-In That Records Itself
Sessions are browsable with availability, registrable in the app, addable to a calendar, and confirmed at the venue by scanning a code. The gain is a live attendance record, which turns session planning from an impression into a decision based on data.
Coaching That Outlasts the Session
A video library filtered by stroke and focus area, searchable by instructor, across open and premium tiers. The gain is continuity, since a swimmer training between sessions can work on a named technique rather than from memory.
Progress & Kit in the Same Account
Distance, time, and pace from the last swim on the home screen, an Apple Health connection, and a shop with brand and category filters checking out in the app. The gain is retention, because the reasons to open the app accumulate instead of competing.
Inside the Product
One Account, Not Five Logins
Membership products carrying booking, coaching, commerce, and community at once need their account model settled before a single screen is drawn.
Scoping happens in days. Working software follows in months. A senior engineer owns the architecture from the first conversation through to release.